Theocacao. This is probably the best looking blog I have ever seen. Sweetly clean and nice. Makes you literally feel your reading a book just by its appearance. Wonder if this iWeb induced? Of course this doesn't blend well with the monetizing your content crowd. It does win in the simplicity department.
Thats why Einstein is a genius. He gets it! Make complicated things simple but no simpler. Same reason why Apple is successful. Same reason why GNOME is better than KDE. Same reason why *BSD simple and consistent layout structure kicks linux in the butt from a SysAd point of view. Same reason why Ubuntu is rocking on desktop adoption. Same reason why lightweight frameworks like Spring in Java beat the old EJB shit.
Make complicated things simple == More likely chance of success