I think this summarizes my thoughts on where m-commerce fits. It doesn't fit very well with face-to-face transactions. Rather, its a disruptive technology that allows an individual to participate in a FLAT WORLD ECONOMY (TM).
And what does G-Cash and Smart Money need to do in order for it to fit in a flat world economy? Or at least titilate the current generations mind to use the technology?
In some angles it already has gotten its feet wet, but really, there is no point in pursuing a lock-in model when the trend is collaboration and participation. Gone are the days that proprietary technologies are the in thing. Look around, the successful models that have the fastest adoption rate are the ones that fit in a flat world domain.
In the example given on the link above, can you guess who was trying to explain that model to a bunch of close minded cellco executives circa 2003?
The world is flat. Adapt or die.